Apr 27, 2010

Cold Calling the Customer Development way

I share a cold-calling technique that helps with getting customer interviews, and invite Michael Schell, the author of Buyer-Approved Selling to share more customer research tips with us.

Books & collected practices

  • Peer Learning Is - a broad look at peer learning around the world, with a focus on practical program design
  • Mentor Impact - researched the practices used by the startup mentors that really make a difference
  • Decision Hacks - early-stage startup decisions distilled
  • Source Institute - open peer learning formats and ops guides, and our internal guide on decentralised teams