5 Traits of Earlyvangelists, aka How to solve problems that pay.
Sep 23, 2011

While mentoring at Lean Startup Machine London, I covered one of the most fundamental concepts in Customer Development, the 5 characteristics on an Earlyvangelist, which Steve Blank covers in more detail in his book Four Steps To The Epiphany. Trevor grabbed me for a quick interview.

Early-Evangelists:

  • Have the problem you think they have
  • Knows they have the problem
  • Tried to solve the problem themselves
  • Looked for a solution themselves
  • Put budget behind solving the problem
Issues can happen when an entrepreneur finds someone who fits 3 or 4 of these traits but not all of them. The example Sal gives is when someone has everything except for the budget, you don’t want to invest the time and cost in building a solution if you will end up empty handed.

Hey Sal, what's up?

A tough experience triggered me to reconsider by goals, so switched from educational services and NGOs to a monastic, creative life.

Books

Mentor Impact - from the startup mentors that get results.

Decision Hacks - early-stage startup decisions distilled.

Peer Learning Is - education for fast-changing topics.

💬 Chat with Sal