When I told a table full of biologists about Lean Startup, one asked, “doesn’t that mean you’re taking the creativity out of entrepreneurship?”
I replied, “it means we can test our hypotheses and adapt more quickly. If you could have run your PhD experiments in 3 months instead of 3 years, would you have been more or less creative?”
Same goes for your business. If you could eliminate what doesn’t work faster, think that’d make you more creative in your attempts?
Feel free to email me at firstname.lastname@example.org