Cold Calling the #custdev way, part 2
May 1, 2010

Michael Schell, author of Buyer-Approved Selling and Winning Sales Advice, developed sales techniques by researching and collaborating with hundreds of professional buyers at Fortune 500 companies.

Following up from my post in part 1 of this series,  Mike gives Lean Startups a few tips for introductions with customer research cold calls.

Hey Sal, what's up?

A tough experience triggered me to reconsider by goals, so switched from educational services and NGOs to a monastic, creative life.

Books

Mentor Impact - from the startup mentors that get results.

Decision Hacks - early-stage startup decisions distilled.

Peer Learning Is - education for fast-changing topics.

💬 Chat with Sal