Cold Calling the Customer Development way
Apr 27, 2010

I share a cold-calling technique that helps with getting customer interviews, and invite Michael Schell, the author of Buyer-Approved Selling to share more customer research tips with us.

Hey Sal, what's up?

These days, I’m taking life easy, mainly making stuff and advising a few upcoming peer learning programs.

Feel free to email me at


Mentor Impact - from the startup mentors that get results.

Decision Hacks - early-stage startup decisions distilled.

Peer Learning Is - education for fast-changing topics.