I'm Salim Virani. My background is in peer learning and supporting creators. I'm a techie and like to make things that enable people.

The Data Always Says Yes
May 30, 2014

Our ability to spot opportunities is limited by our intentions, even when we’re trying to be scientific.

Not my business model

More than a few years ago, a friend of mine posted his startup idea on Reddit, looked to see who engaged, and found that the idea resonated with Indians for some reason. He concluded that it wasn’t a good fit, since his financial model required a higher price point than the Indian market could afford. He was looking for signals from Western markets.

You might have noticed that things in India changed pretty quickly! His assumptions about his target market, and his misunderstanding of the Indian economy prevented him from seeing the opportunity.

Not my customer

I once ran an experiment with Leancamp. Instead of selling event tickets, I offered a yearly membership for a lower price than the single tickets, but the conversion rate was low. When I spoke to people that had shown interest, I learned they were all consultants. That explained it - consultants were happy to buy memberships, but not startup founders.

So I moved on; I was mainly trying to get founders to understand Lean Startup.

I only realised later that engaging consultants in this way could have been extremely powerful for founders too. Now, universities are even talking to me about sarting an institute. I missed the early signs.

Where does the data point?

There’s evidence that successful entrepreneurs find positive outlooks in negative results; if we get lemons, we make lemonade.

Being hypothesis-driven gives us a better model of the world, to explain what we see. Interpreting data comes from the opposite direction. If challenges our models. If we get data that we don’t like, chances are it’s useful to spot our assumptions.

The data points us towards reality.

The question is, are we listening?


Originally posted at entrepreneur.bg

So, uh, what's happening?

I’ve recently become a Kernel Fellow and am exploring new models for collaboration.

I’ve done a few advisory gigs too - for Polygon, Limechain and Bankless on education and support programs.

About me

Fun crypto projects

  • Cuppa - decentralised collaboration protocol (WIP)
  • Nonfungo - completely on-chain NFT sale notification bot for Discord. (Look ma! No Opensea API!)
  • Powerplays - real-time token launches

Collected practices

  • DAOistry - practices and mindsets from successful blockchain communities
  • Decision Hacks - early-stage startup decisions distilled

Peer Learning work

  • Peer Learning Is - a look at peer learning around the world, and a program design methodology
  • Mentor Impact - approaches used by top-performing startup mentors
  • Source Institute - skunkworks I founded with open peer learning formats and ops guides