Tips on choosing your customer learning method
Oct 18, 2012

Exploration, pitching and concierge are 3 common experiment categories in the startup world.  Often these are incorrectly seen as steps, but they’re not. This will help choose which method is appropriate.

Exploration (Learn, aka Customer Discovery)

  • if you have an early idea for a solution
  • if your customers aren't biting your arm off and chasing you for your product
  • if you're not sure where you need to be to make new customers aware of you
  • if you don't know what budget you belong to, or who else in the organisation can affect your sales
  • if you don't know how to segment your customers based on behaviour or job-to-be-done
  • if you're not confident how consistent your problems are within your target segment
Pitch (Confirm, aka Customer Validation)
  • if you have an idea of how and when people will buy from you
  • if you have an idea of when customers start looking for a solution, and where they look
Concierge (Learn or Confirm)
  • if you're confident in the customer segment to target, but less sure about exactly how to help them
  • if building the solution will take time and there are still unknown unknowns in terms of how customers will use it
  • if you have an idea for a solution but don't know the exact customer context or job-to-be-done
Choosing your learning method starts with [understanding your options](http://www.decisionhacks.co/) so you know you're investing your time effectively.

Hey Sal, what's up?

A tough experience triggered me to reconsider by goals, so switched from educational services and NGOs to a monastic, creative life.

Books

Mentor Impact - from the startup mentors that get results.

Decision Hacks - early-stage startup decisions distilled.

Peer Learning Is - education for fast-changing topics.

💬 Chat with Sal