Mar 18, 2014

The Immediate Response Fallacy

Why a lot of startup experiments mislead us into believing customers don’t care.

Some things take time to brew.

A good experimenter knows that, and doesn’t draw false conclusions when there are no immediate results.

A few examples
Two years ago, I created Tweetable Text, a simple Wordpress plugin that makes individual sentences in your blog post tweetable. The vision was a better way for good ideas to spread, and the minimum success criteria was a handful of installs in a few weeks. I got none, so I moved on.

Recently I googled for it, and found that it had lived on unbeknownst to me.

Read the full post on Medium.

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What am I up to these days?

I’m a new parent, and prioritising my attention on our new rhythms as a family. I’m also having fun with slow creative pursuits: making a few apps, writing, etc.

Work-wise, I’m trekking along at a cozy pace, with a few non-exec, advisory roles for cryptography and microchip manufacturing programs.

In the past, I've designed peer-learning programs for Oxford, UCL, Techstars, Microsoft Ventures, The Royal Academy Of Engineering, and Kernel, careering from startups to humanitech and engineering. I also played a role in starting the Lean Startup methodology, and the European startup ecosystem. You can read about this here.

Contact me

Books & collected practices

Peer Learning Is - a broad look at peer learning around the world, and how to design peer learning to outperform traditional education
Mentor Impact - researched the practices used by the startup mentors that really make a difference
DAOistry - practices and mindsets that work in blockchain communities
Decision Hacks - early-stage startup decisions distilled
Source Institute - skunkworks I founded with open peer learning formats and ops guides, and our internal guide on decentralised teams