The Immediate Response Fallacy
Mar 18, 2014

Why a lot of startup experiments mislead us into believing customers don’t care.

Some things take time to brew.

A good experimenter knows that, and doesn’t draw false conclusions when there are no immediate results.

A few examples
Two years ago, I created Tweetable Text, a simple Wordpress plugin that makes individual sentences in your blog post tweetable. The vision was a better way for good ideas to spread, and the minimum success criteria was a handful of installs in a few weeks. I got none, so I moved on.

Recently I googled for it, and found that it had lived on unbeknownst to me.

Read the full post on Medium.

Hey Sal, what's up?

These days, I’m taking life easy, mainly making stuff and advising a few upcoming peer learning programs.

Feel free to email me at


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