Apr 27, 2010

The Market Positioning Myth

There’s a dangerous myth about market positioning that can keep you from seeing true customer needs. It comes from looking at the wrong side of the market. In this post, I’ll help you steer you away from being blind-sided by market realities when it’s too late, avoid poor marketing channels, and give you freedom from reacting to your competition.

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What am I up to these days?

I’m a new parent, and prioritising my attention on our new rhythms as a family. I’m also having fun with slow creative pursuits: making a few apps, writing, etc.

Work-wise, I’m trekking along at a cozy pace, with a few non-exec, advisory roles for cryptography and microchip manufacturing programs.

In the past, I've designed peer-learning programs for Oxford, UCL, Techstars, Microsoft Ventures, The Royal Academy Of Engineering, and Kernel, careering from startups to humanitech and engineering. I also played a role in starting the Lean Startup methodology, and the European startup ecosystem. You can read about this here.

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Books & collected practices

Peer Learning Is - a broad look at peer learning around the world, and how to design peer learning to outperform traditional education
Mentor Impact - researched the practices used by the startup mentors that really make a difference
DAOistry - practices and mindsets that work in blockchain communities
Decision Hacks - early-stage startup decisions distilled
Source Institute - skunkworks I founded with open peer learning formats and ops guides, and our internal guide on decentralised teams