Apr 27, 2010

The Market Positioning Myth

There’s a dangerous myth about market positioning that can keep you from seeing true customer needs. It comes from looking at the wrong side of the market. In this post, I’ll help you steer you away from being blind-sided by market realities when it’s too late, avoid poor marketing channels, and give you freedom from reacting to your competition.

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Books & collected practices

Peer Learning Is - a broad look at peer learning around the world, with a focus on practical program design
Mentor Impact - researched the practices used by the startup mentors that really make a difference
Decision Hacks - early-stage startup decisions distilled
Source Institute - open peer learning formats and ops guides, and our internal guide on decentralised teams