The Market Positioning Myth
Apr 27, 2010

There’s a dangerous myth about market positioning that can keep you from seeing true customer needs. It comes from looking at the wrong side of the market. In this post, I’ll help you steer you away from being blind-sided by market realities when it’s too late, avoid poor marketing channels, and give you freedom from reacting to your competition.

Hey Sal, what's up?

A tough experience triggered me to reconsider by goals, so switched from educational services and NGOs to a monastic, creative life.


Mentor Impact - from the startup mentors that get results.

Decision Hacks - early-stage startup decisions distilled.

Peer Learning Is - education for fast-changing topics.